Snowfallen, Inside MATTER →

July 17, 2013  | 

You may have read, or recall, this New York Times article called Snow Fall from last year — click through if it’s new to you, it’s worth your time. It’s a longform HTML5 extravaganza, with carefully-placed stunning videos and animated infographics. They weren’t the first — Pitchfork, Wired, Guardian, and others followed suit since (and every single such beautifully crafted piece is festering in my Pocket queue).

Subscription-based longform journal MATTER calls this wave of online storytelling “snowfalling”, and muses about why or whether they’ll attempt anything like this. Like MATTER’s monthly articles, worth a read.

Visit this link →